According to the established tradition, every year we summarize the results of the Agroprodmash exhibition within the company.

We would like to say that we positively assess the results of the exhibition this year. Firstly, we have again felt great interest from professionals in the meat processing industry in our new products. All the planned meetings and negotiations took place and were successful. We managed to surprise many customers in a good way with new developments in the field of taste and technology for sausages, whips, marinades, and solutions for snack products. Secondly, a positive result is the growing interest in our solutions from representatives of many related industries – manufacturers of ready-made food, restaurateurs who are actively looking for new ideas from the field of fresh taste impressions and product applications. We have also prepared a lot of interesting novelties for them.

It should be noted that the market is changing very dynamically in the direction of ready-made food. It is no coincidence that the main trend, which powerfully declared itself at the last exhibition, was the growing popularity and further development of ready-to-eat formats. Another trend of the exhibition has become no less interesting. Despite the traditional conservatism of the meat processing industry, there is a growing interest in new flavors, original products that can attract the attention of consumers. Many manufacturers are starting to rely on savory tastes, along with traditional ones, because consumers themselves are increasingly choosing spicy products based on the increasingly popular ethno-gastronomies of Southeast Asia and Latin America. The consumer begins to understand more about the gradations of sharp taste, understanding the difference between, for example, chili, jalapeno and habanero. And, obviously, solutions that provide new, brighter taste sensations will be in increasing demand.

The success of this year's participation inspires us to make bolder plans for next year. We will definitely include Agroprodmash in our exhibition calendar for 2025. Against the background of a large number of relevant exhibitions for us, Agroprodmash remains the most authoritative event. First of all, this is an exhibition of professionals: every time visitors come to our stand, they clearly understand the purpose of their visit, which necessarily implies current or subsequent cooperation.