Man doesn't live by bread alone? Of course, today there are sweet pastries, croissants, muffins, buns, brioches, cheesecakes. One can only guess what the modern bakery industry is capable of thanks to innovation.

Modern consumers want more than just satiation from food - they need new experiences. We have collected the main trends of the category: Vibrant, exciting new flavors Baking should delight all the senses, generate unique emotions and sensations.

A combination of the incongruous

To create and maintain consumer demand, new tastes are needed — the creation and mixing of seemingly incongruous shades. Follow your imagination - lavender with pepper, pear with salt, raspberry with ginger — unusual flavors rule!

Health is an important topic

Consumers, especially zoomers, are well aware not only of fashion trends, but also of topics related to health care.

Increasingly, in search of delicious food, people opt for products with a clean label and the right functionality. Bakery and confectionery products are no exception.

Luxury in the public domain

Pastries and sweets, even the most refined ones, are quite affordable. Therefore, today, when people give up expensive purchases in the first place, desserts remain a small affordable luxury.

Local brands and ecology

The consumer wants the product they have bought to be useful or at least not harmful to their health. He expects more openness from the product – where the product was produced, where the raw materials came from, who created this pastry.

And increasingly, customers are leaning towards products from local brands. Local products have a short shelf life and are perceived as fresher and of higher quality.

Innovative confectionery products that combine interesting taste, creativity and responsibility meet the needs of modern consumers.

The use of modern food additives: flavorings, improvers for bakery products, technological auxiliary substances is the way to effective development.