The food industry is rapidly shifting toward sustainability, health-conscious, and functional products, driven by changes in consumer perceptions, digital technology and social media.  

Here are the key trends to watch in  2026: 

Ingestible Wellness

Taste remains a crucial element, but consumers expect an additional value:

• Sugar and salt reduction
• Clean label
• Functional ingredients
• Improved nutrient profile

Multi texture

 

Consumers are drawn to products that offer a bold filling. Foodies adore crunchy, crackly, popping and melting food. 

It creates a demand for multi-layered products with contrasting textures.

Global Flavours 

Asian, citrus, and floral flavours have already gone mainstream in 2026, driven by a consumer demand for adventurous, "new-age" tastes. Yuzu, jasmine, matcha, osmanthus, and other tropical fruits are increasingly popularity. Contrasting taste profiles like swicy (sweet-spicy), swalty (sweet-salty) and fricy (fruity-spicy) pairings are trending.

Perfect Portions

Grab-and-go food, mini samplers — the format is becoming as important as the product itself.

Newstalgia

Combining the comfort of nostalgic, familiar food with modern shape, ‘newstalgia’ reimagines classic recipes by blending traditional flavours with contemporary innovations.

Digital transformation

 

Social media drives a "camera eats first" culture, where food must be visually striking, sensory-appealing, and highly shareable to meet modern consumer expectations. 

Regular, in-depth monitoring of global and local market trends—spanning consumer behavior and insights we ensure that our concepts that we create for our partners remain highly relevant, engaging, and localized.