For 2026, Citrus has been named the Flavor of the Year in sweet category by ALLWIN, chosen for its vibrant, juicy, and emotional profile that sets new trends in the market.

In 2026, the spotlight is on intense, refreshing flavors with a distinctive acidity and vibrant aroma. Our choice is Citrus: this flavor not only attracts attention but also evokes strong emotions in consumers. 

Why Citrus?

• Emotional Effect. Sourness stimulates brain activity, improves concentration, and enhances mood
• Global Demand for Novelty. According to Innova Market Insights, one in five consumers worldwide is interested in new citrus flavors and unusual combinations.
• Growing Interest in Russia. According to Sberbank, citrus consumption in the country has grown by 67% over the past year.

What trends are inspired the growth of citrus category?

• A growing trend toward a healthy lifestyle
• A focus on vitamins and immune support
• Wide availability and diversity of citrus fruits on the Russian market
• Demand for vibrant, naturally perceived flavors.

Pomelo, grapefruit, orange, yuzu—citrus fruits easily combine with chocolate, berries, herbs, spices, and creamy flavors. This allows for the creation of multilayered, memorable mixes that meet the expectations of the most discerning consumers.

Ready to add a flavor to your portfolio that will set the tone for the 2026 market?