SUMMER 2026: SOFT DRINKS TRENDS
Every summer, the beverage industry witnesses a massive surge in demand. Summer 2026 is already revealing exciting patterns in consumer preferences, brand innovation, and ingredient sourcing.
Here are the key trends to watch in 2026:
Ingestible Wellness
Coconut water, kombucha, and exotic ingredients like ube (purple yam) are growing in popularity. Consumers are increasingly choosing beverages with natural ingredients and added functionality.
Complex Flavor Combinations
Classic lemonades are giving way to more complex profiles: citrus fruits are combined with herbs, berries, florals, and tea notes.
Texture becomes part of the product
Bubble drinks have been one of the fastest-growing formats for several years now. Popping fruit balls, berry pieces, and creamy and airy textures add value to the product.
Rethinking Traditions
Along with the interest in exotic flavors, there's a growing demand for local flavors. Kvass is expanding beyond its classic recipe: honey, beetroot, oat, and herbal versions are appearing on the market.
Today, the greatest potential lies in drinks that combine natural positioning, an interesting flavor profile, and a vibrant consumer experience.
Our portfolio features a wide range of classic flavors and trendy combinations. Our flavorists are ready to develop a unique flavor for your company upon request.